At Starwood Hotels & Resorts of Hawaii, we believe that awareness of our culture is essential to maintaining Hawaii's unique identity for generations to come. Each of our unique brands, Sheraton, The Luxury Collection, W Hotels, and Westin, is committed to learning, sharing and perpetuating the spirit, history, language and cultures of our island home.

Which is why we initiated the "In Celebration of Aloha" program, a regional initiative focusing on providing our guests with culturally enriching opportunities that will dramatically impact their stay in Hawaii.

This initiative is an active commitment to maintaining the Aloha spirit and incorporating Hawaiian values and culture in our hotels. We will consistently strive to provide our guests with culturally enriching opportunities that will leave them will a fuller understanding of what makes Hawaii unique in the world.

During your stay with us, we encourage you to open your senses and immerse yourself in Hawaii's wonders. HEAR the laughter, songs and stories of Hawaii's people. SEE photos from old Hawai'i and crafts of the islands. EMBRACE the warmth of the Aloha spirit. BREATHE in the ocean breezes and flower leis. And TASTE the flavors of the Pacific.

Among other things, you'll discover that:

• Each island is unique. Our islands support a mystique particular to each including songs, flowers and plants, legends and history.

• Each Starwood hotel is distinct. Our properties are located on some of the most beautiful and magical sites in the world. Each property celebrates its' own individual "sense of place" – historic significance of the land, the people and the community.

• Our 'ohana (family) is special. The Starwood Hotels' share a common vision and dedication to giving of ourselves in order to ensure that Hawai'i continues to be a home we can be proud of, and a destination that guests from around the world will continue to dream of and visit!

Welcome to Starwood Hawai'i. Thank you for joining us in celebration of Aloha!

Aloha,

Keith Vieira is Senior Vice President, Director of Operations, Hawaii for Starwood Hotels & Resorts Worldwide, Inc.